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The Power Of Data Visualization For Small Businesses

The world we live in is driven by data. Today, small businesses have access to more information than ever. When harnessed correctly and effectively, this information can offer insights that decision-makers can use to make better choices.

Today’s post is just one of many great resources brought to you by System Stream and aims to help you better understand data visualization and its relationship with your business.

What Is Data Visualization?

Simply put, data visualization is representing data in a visual format. Infographics and flowcharts are great examples. Visualized data is easier to understand and interpret than spreadsheets and numbers.

Decision-Making Transformation

One of the primary benefits of using visual data for small businesses is that it can help decision-makers make better choices. Insights into customer demographics (age, location, etc.) and shopper behavior can help marketers create campaigns that convert. Further, using data also makes it easier to run a more efficient operation and reduces your risk. 

Visual Data and Internal Operations

Data visualization offers many benefits for those looking to improve their internal operating processes. If you’re a business owner, you might use data to identify efficiency improvements, read your KPIs, or spot trends that can help you capture a larger demographic. To see your business’s data visualized and made actionable, check out System Stream Powered By Terzo today!

Marketing to Investors

If you’re a small business seeking investors, you can visualize data to best appeal to individual investors as well as investment agencies. Remember, having a visual representation of your customer data can help your potential investors make better choices. Further, visualizing complex data in infographic form is an impactful way to communicate with those whose attention you’re trying to grab. SafeGraph explains that people are visual learners, which means that graphics can help investors retain more information when trying to make a decision.

In addition, data visualization is a powerful tool in content marketing that can help businesses convey complex information and engage their audience more effectively. By presenting data in visually appealing and easily understandable formats such as charts, graphs, infographics, and interactive dashboards, companies can make their content more engaging and memorable. Consult online resources that outline the ins and outs of content marketing, including SEO.

Marketing to Customers

You can also use data visualization to present data to customers so it's easy to digest and understand. By adding data visualization graphics when you’re creating a flyer with a free flyer maker online, you can market your business in an appealing way that’s chock full of information. Instead of hiring a professional, you can create a stellar brochure using a free online template and then add your own text, images, and custom design elements.

Data Visualization Tools

There are hundreds of data visualization tools available, and no two businesses have to choose the same ones. A few of the most popular include:

  • Tableau. Tableau is one of the easiest-to-use software available, and this business intelligence tool can analyze huge volumes of data quickly and efficiently. You can find information online on how to use it along with tutorials to help you master either the free or paid options available through the service.
  • Microsoft Power BI. Microsoft Power BI comes to you from one of the most trusted names in computers. According to StitchData, there are free and paid options for this cloud-based software that lets you share data quickly and easily with other users.
  • Google. Google Sheets allows you to create spreadsheets, which can then be converted into charts that are easy to read and understand. Another benefit of using Google’s suite of word processing and other office products is that everything is stored securely on the cloud and easily shareable with other members of your team.

There are more than 32 million small businesses in the United States. In fact, only about .01 businesses are considered large enterprises. This means there’s lots of competition, regardless of your industry. If you’re looking to get an edge, consider using data visualization tools. Not only does this help you gain insight into your demographics, but it can also help you best market to investors and others that might share an interest in your success. Getting started is easy, and the tools listed above can help you visualize the data that determines your success.

What are your thoughts?  Please join the discussion and leave a reply below.  

If your organization is looking to drive a positive financial impact, visit System Stream today!

Post graciously provided by Rita Harris of Social Work Life

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